make this information more accessible to your clients with dedicated web analytics reports that clearly show what marketing activities you’re doing to drive their success. the monthly write-up section gives you a free space to give clients your own personal analysis and summary of what’s happening on their website. use this section of the report to maintain that relationship with your clients by discussing goals, deliverables, and results in plain english. traffic can come to your client’s website from any number of channels, and this section displays all of the statistics related to these different traffic sources. it’s no secret that more and more customers are using mobile devices to browse the web, and you can see that directly in the devices section of the report.
the location/geographic section of the web analytics report template gives you and your client a deeper look into the demographics of the people visiting your client’s website. use this section to drive your seo strategy with your client. you can use this section to start a discussion with your clients about focusing on specific products in new ad campaigns in the future to either capitalize on popularity or drive more customers to products that aren’t selling as well. with paid search, you use pay-per-click (ppc) campaigns to display your ads on a client’s search engine results page (serp) before any of the other results. use this section as an opportunity to strategize with your client in order to maximize revenue and goal conversion rate.
of course, there is an opportunity to export a few pdfs of reports from google analytics tools and close the chapter. web analytics is the process of collecting and evaluating website data. web analytics is not only useful for measuring the traffic, but it is also a useful tool for conducting business and market research. the following section will explain what web analytics is and how to create a web analytics dashboard. a dashboard builder is a tool to help you build a dashboard that will showcase data and provide a real-time view of your web analytics metrics.
for instance, marketers will always want to ensure that the site generates a healthy inflow of search engine traffic for seo. marketers and agency owners don’t just look at the design or copy of a website to see if it looks good. this is necessary if you want to depict: probably the most comprehensive web analytics report template is the seo overview report. this is what seo specialists and marketers generate when they want to look at the overall website’s performance. you want to generate this report to get all the necessary data about: connect shopify (or bigcommerce, woocommerce), google ads, social media channels, and/or google analytics accounts and track the following kpis and metrics; with this report, you’ll have a significant advantage because you’ll be able to easily optimize your ppc campaigns. sign up now for a free 7-day trial and start generating custom reports providing you with the highest value.
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