a ux competitor analysis is one of the best ways to gain deeper insight into your industry, product and business. a ux competitive analysis will give you a complete overview of the products, features and user journeys of your competitors. a ux analysis will give you a solid understanding of the design, features and overall user experience. if you are using uxcam to monitor your app performance, you will already have a good idea of your own pain points and areas to be improved on. create a shortlist of your main competitors — three to five is enough.
to be extra thorough, you may want to test the apps on several devices, including an apple iphone, android smartphone and a tablet. typically, a ux analysis will cover the key features and user flows of the apps, with a focus on onboarding, overall usability and relevance. conduct a swot analysis covering the strengths, weaknesses, opportunities, and threats of all the apps included in your analysis. at the end of the day, a ux competitor analysis will only drive business value if you make changes based on the outcome. try to stay neutral and analyze all of the apps with fresh eyes, as if you were a customer using them for the first time. then, you can dive into the key features and user flows for your industry — e-commerce, rideshare, food delivery, and banking are all ready to go.
getting to grips with the ins and outs of a ux competitor analysis can help you know your market, product and goals better. a competitor analysis allows ux designers to find out if there are any gaps in the market. unfortunately, a competitor analysis is not the solution to all your ux woes. you can use your insights to create a strategy that will generate an asset or skill that competitors do not have, but that is down to your ability, not the competitor analysis.
when looking for commonalities, it is a good idea to write down the actions users can perform, as well as the user journey of competitor products and services, and see if they match with what you are offering. after you have compiled your research, analysed it and synthesised the information into actionable insights, it is time to prepare a presentation of your findings for clients or stakeholders. carrying out a focused and thoughtful ux competitor analysis can help you get valuable insights that can help in multiple ways: generating more profit for the business, changing significant design elements of your product or service, or persuading key team members to innovate or move in a new direction. lastly, if you want to brush up on the basics of ux and usability, then consider to take the online course on user experience.
want to conduct an awesome competitive ux analysis? download this free template and follow our step-by-step guide below. read on to know how to perform a ux competitor analysis and grab your free copy of our ux competitive analysis template! perform a ux competitive analysis of real companies that would be the competitors of this fictional app. create a report of what you find., competitor analysis ux case study, competitor analysis ux case study, competitive analysis template figma, what is competitive analysis in ux, ux competitive analysis pdf.
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