simple competitive analysis template

if the thought of doing a competitive analysis makes you want to go to lunch and never come back, we get it. luckily, if you’ve never done one before (or if you need to update your current competitive analysis), you’ve come to the right place. a strong competitive analysis helps you articulate the similarities and differences between your competition to help you identify the unique ways you can outshine them. the best time to do this is when you are launching or refreshing a brand, but if you’ve never done one at all, then now is the best time. if you’re refreshing or rebranding, you’ll want relevant stakeholders and a brand steward (someone who is in charge of overseeing the brand, whether it’s their formal title or not). do a brain dump of everyone you can think of in your space, including your archnemeses and people who could be perceived as competitors.

you can also print, email, or share the template with your team. just remember your goal is to identify similarities and differences, so use whatever language helps you do this. even if you do a high-level analysis, you’ll notice particular trends in the way your competitors do things, such as similar visual identities (e.g, in the video-streaming sphere, netflix and youtube both use red) or messaging (e.g., a focus on features instead of price). if you’re a new business, you might not have every item articulated, but that’s ok. this is a tool to help you identify how and where you can evolve. once you have a complete competitive analysis, you can refine your brand strategy (or build a new one) to help you effectively communicate who you are, what you do, and why it matters—so that you can own your place in the market. you can start with our guide to create a brand strategy (which also includes a free brand toolkit), or start with these next steps:  and if you need any help at any stage, consider bringing in expert support.

the competitive analysis template allows you to examine your competitor’s strengths and weaknesses so you can find market opportunities to grow your business. in order to compete, dissect all aspects of your competition by completing a swot analysis (strength, weakness, opportunities and threat analysis) for each competitor. a competitive analysis will allow you to plan effective strategies to battle the competition and establish yourself in your target market. remember, the competitive analysis is meant to help your team plan and strategize to stay ahead of the competition.

folios are responsive, collaborative and completely customizable.start from an instructional template, editable example or a blank folio to build all your business documents and presentations with the ease of a web builder. by comparing your competition, you’ll be able to visualize the market by competitor, dive into each company’s strengths and weaknesses and elaborate on products and services so you can quickly adapt to market changes to stay ahead of the competition. the living documents such as a competitive analysis allows you to instantly sync your entire team throughout the process. there are a number of different business strategy templates, examples and resources to guide you through the process of establishing and growing your business.

want a simple competitive analysis template to speed up the process? free: competitive analysis template. by evaluating the strengths and the free excel and powerpoint competitor analysis templates provided here make it easy to organize and communicate your competitive research. download this competitive analysis template as an excel spreadsheet, a word document, or a pdf. complete the top row with the names of your top competitors., free competitor analysis template powerpoint, free competitor analysis template powerpoint, competitive analysis template free, competitive analysis template word, competitive analysis template excel.

we’ve created this simple guide to complete a competitive analysis, as well as a free interactive template, to do it quickly and easily. let’s dive in. get a leading edge on the competition with our free competitive analysis template. use this template to gain insights into the market and stand out! a competitive analysis template helps ensure that you store captured information. swot stands for strengths, weaknesses, opportunities, and, competitive analysis example pdf, competitive analysis template google sheets.

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