if you want to understand how your company, brand or product is perceived in relation to your competitors, a perceptual map (also known as a positioning map) is the perfect tool. to make improvements, you first need to understand what your baseline is. this is where the brand positioning map can help. it can give you a clear understanding of where you sit in the market: i.e. marketing teams can use these insights into consumer behavior to deliver targeted marketing campaigns, then compare results with the original baseline. these two axes can correspond to any two competing values- it’s up to you to decide based on your goals. the first step is to decide on your two parameters. if you are creating a perceptual/ brand positioning map online based on the collective knowledge and experience and assumptions of the market, you will want to choose parameters that are linked to your industry.
you’ll note that price is not mentioned, as you should try to avoid using price as one of the axes as price and quality are highly inter-related and will skew the results. but in any case, you will need to pick two attributes and plot them on the x and y axes. aim for 10 to give your map some real depth and insight. this will make it easy for you to plot them. simply click on the image below to access conceptboard’s collaborative, online perceptual map maker – perfect for remote or distributed teams. send the link to your team to collaborate together, and once it’s finished you can easily save it in your account or download and share it as a pdf. here, we’ve plotted the outlets based on the number of locations and the variety of menu items. as you can see, a perpetual map is a great tool to understand what your customers think about you and your competitors.
creating professional perceptual maps and downloading them in high quality is very easy with the free edit.org graphic editor. here we offer you a bunch of templates so you can make them in different formats such as presentations, posters or banners and you can share them in high quality jpg, pdf or png and distribute them in a post, email or on pinterest and other social networks. after a rigorous study, the perceptual maps we offer at edit.org contain the right formats and parameters to be displayed in events where high professionalism is required as well as in university circuits: both for teachers and students. a perceptual map is the essential graphic tool that your customers need to easily understand the real situation of your brand in relation to the competition. what are the aspects that make the user or consumer decide to buy your competitor’s products and not the ones you offer? at edit.org we have created customized templates for you so that you can easily, in just a few minutes, get a clear and professional perceptual map that will help you get your objective and conclusions across.
we have templates to create positioning maps for car brands, clothing brands, as well as a multitude of positioning map examples that will facilitate the creation process. we think about you and your success: that’s why, during the process of creating the perceptual positioning map, you will find whatever you need in an intuitive and easy way. with edit.org’s perceptual maps you will get your clients interested in your proposals and give them the possibility to make their brands prosper. perceptual maps are the solution you rely on to analyze the brand and the competition in your client presentations. if you are a marketing student or professional, you know that you have to drive differentiation so that the brand you work for triumphs over the competition and manages to lead the sector. the process of the responses of this group of people will yield data and conclusions that cannot be considered completely accurate but can be approximate in order to draw up an initial perceptual map and take the first steps along the way.
this is where the brand positioning map can help. it can give you a clear understanding of where you sit in the market: i.e. your baseline. editable templates to create a perceptual positioning map. customize now a free perceptual map on edit.org from editable online templates. it’s very easy! a perceptual map template, shows how the average consumer understands and perceives the positioning of competing products in a marketplace., positioning map template powerpoint free, positioning map template powerpoint free, positioning map template powerpoint, positioning map template excel, how to create a positioning map.
free perceptual map template available for immediate download. excel-based. quick, easy and even fun to use, ideal for marketing students and practitioners. eye-catching perceptual map template: perceptual map template. great starting point for your next campaign. its designer-crafted, professionally designed huge range of templates. create fast, professional looking diagrams with over 2,000 professionally designed templates. collaborate in real-time., brand positioning map, perceptual map template download, perceptual map examples, free perceptual map generator, product positioning map, perceptual map attributes, perceptual map marketing, miro perceptual map, positioning map template download, creately perceptual map.
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