most of them are either freemium or have a free trial available, so all that you’ll need to invest into the analysis is your own time. depending on the stage you’re at with your business, you can also add in a column for your own product to quickly see how it compares to competitors. a google search for the name of your competitor combined with the words “revenue,” “customers,” etc. how much time did it take each of your competitors to get to the revenue figures they have today? let’s get down to the core of your competitors’ business – their product and its key features. one substitute metric you could use is share of voice – the volume of mentions your competitors get on social media and the web compared to each other. on top of that, it can also serve as a benchmark when you analyze the sentiment behind the mentions of your own brand and product.
you’ll see a list of terms they rank for, along with the search volume for each term in your country of choice. launch the tool and create a project for one of your competitors. enter the url of a competitor’s website and navigate to the search section – it will show you if your competitors have any search ads running, and, if they do, what their target keywords are. if content is part of your competitors’ strategy, it’s important that you analyze their blog and what they tend to write about. the best thing to do is try and book a demo (or a call) with every company yourself, taking careful note of every step. if that’s true in your case, make sure to highlight the quality of your customer service on your website. remember: the idea of a competitive analysis isn’t to steal what they’re doing, it is to understand where your business falls in the market and find new opportunities to make your product stand out.
a competitive analysis report outlines the strengths and weaknesses of your competitors compared to those of your own business. you can’t create a competitive analysis report without doing extensive market research, which is all about gathering information to understand your customers, identify opportunities to grow, and recognize trends in the industry. a swot analysis is a framework for evaluating your competitive position by listing your key strengths, weaknesses, opportunities, and threats.
it can act like a short summary of the rest of your competitive analysis report for anyone who doesn’t have time to dig into the details. how you design your competitive analysis report can have a significant impact on your business success. the challenge with a competitive analysis report is that you collect heaps of background research, and you have to condense it into a brief report that your client will actually read.
we’ve even included a free template you can follow along with and fill out while conducting your own competitive analysis. the free excel and powerpoint competitor analysis templates provided here make it easy to organize and communicate your competitive research. create a detailed analysis of what your competition has to offer and get a clear idea of how you can differentiate your company., competitor analysis template word, competitor analysis template word, competitor analysis template free, competitor analysis template powerpoint, competitor analysis template google sheets.
download this competitive analysis template as an excel spreadsheet, a word document, or a pdf. complete the top row with the names of your top competitors. a competitive analysis template helps ensure that you store captured information. swot stands for strengths, weaknesses, opportunities, and a competitive analysis template is where you will map out your competitors and gain insights regarding their capabilities. that way, you will know how to set, free competitor analysis template powerpoint, competitors analysis example.
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