if you do not have an active competitive intelligence program in your company, here are a few that can help you get started: if you are trying to understand the strengths of your competitors’ sales teams and their deployments, try figuring out their headcount, planned seasonal campaigns, campaign-specific targets, commission schemes, and bonus structures. if you’re looking to know what your competitors charge their customers so that you can compete with them effectively, then a secondary research exercise will help you understand your competitors’ fee policies and discretions. in reality, there are a lot more reasons for you to compile competitive intelligence data. as you gather information, it is a good habit to keep plugging data in competitive intelligence templates before you lose track of it.
you can fill this template on a scale of 1 to 5 for all your competitors. here are a few: useful tip – to get an accurate picture of your competitor’s products, you could become a customer and buy their products. despite all your efforts in creating a comprehensive competitive intelligence report, there are a few perils that you should consciously avoid: the lack of adequate data can lead to incorrect conclusions. when your competitive intelligence analysis is over, organizing it in a content management system for easy retrievability is vital. once your competitive intelligence templates have been filled up, it is time to publish them to your stakeholders and take necessary steps.
a competitive analysis is a useful tool to understand the market landscape. it is also a great way to evaluate competitors’ strategies, in order to assess their strengths and weaknesses. this template is a blueprint covering key business areas, tools and tips for gathering and presenting competitive analysis data. a battle card is a quick overview of your competitors for your sales team to compare your company’s product, service, features, and/or pricing. a global market landscape analysis involves detailed mapping and analysis of your market.
this market landscape analysis template is a blueprint covering market overview, market segmentation, value chain analysis, key trends and players, as well as the competitive analysis of these key players and their market shares to help you gain a comprehensive view of your industry and market. track your competitors, prospects, target accounts and industries, and get key insights from the news, company websites, government regulatory portals, and social networks with a seven-day free trial. integrate curated intelligence on companies into your company’s erp, crm, knowledge management systems and customer-facing applications. get started with a seven-day free trial. get a free demo of contify — the ai-enabled market and competitive intelligence platform that helps you track unique and strategic information on your competitors, customers, industries, and topics of interest.
a competitive intelligence template is a document that captures information in a structured report/format to develop or fine-tune strategies and plans. these competitive intelligence templates come in a set of 55 slides, dispensing information on topics like competitor positioning, competitor download this template to centralize your competitive intelligence data and develop a more holistic understanding of your market and your competition., competitive intelligence report pdf, competitive intelligence report pdf, free competitor analysis template powerpoint, competitive analysis template word, competitive analysis template free.
competitive intelligence templates to help you organize your competitive data, distribute market and competitive insights, and fine-tune your business a competitive analysis template helps ensure that you store captured information. swot stands for strengths, weaknesses, opportunities, and here at cipher, we specialize in supporting organizations with their market and competitive intelligence through consulting and our platform, competitive analysis template excel free, market intelligence report sample pdf.
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