a competitive matrix is a way to visualize your competitive analysis. you can use a competitive matrix to identify strengths, weaknesses, opportunities, or threats to your company. the goal of the competitive matrix is to be able to see at a glance the competitive landscape and your position in the marketplace. regardless, you can use a competitive matrix for a lot of reasons. now that you know what a competitive matrix is and how to use one, let’s review some templates that you can use for your own strategy. you can use this information to plot where your company is compared to competitors.
the point of this matrix is to visualize who does what better, so you can see what you have to work on and how to differentiate yourself against the competition. a basic competitive matrix is the swot analysis. you should conduct a swot analysis for yourself, but also for your competition. with this template, you can also use a scoring system to normalize the averages. this is a public hubspot competitive matrix comparing the overall pricing of our crm versus salesforce. this is a standard matrix that’s meant to help people see the difference between the crms at a glance. competitive matrices are great tools to help you uncover how you’ re different from your competitors.
the purpose, in other words, is to help your colleagues identify opportunities and make good decisions. with a marketing reach matrix, you and your colleagues can get a high-level sense of which companies are leading the conversation in your industry. open up a blank excel spreadsheet, and in column a, list your company and each of your competitors. when you’re prompted to select a data label range, highlight each of the companies listed in column a. click the ok button, and voila—you’ve got yourself a competitive matrix! open up a new excel spreadsheet, and in column a, list each of your competitors.
follow the same steps as above to label each point on your matrix with the name of the corresponding competitor. with a feature (or service) comparison matrix, you and your colleagues can see how your company’s offerings stack up to those of your competitors. sites like gartner and g2 gather their own inputs to determine the ranking of each company and, as such, provide additional detail that you may not otherwise gather in your analysis of the competitive landscape. this matrix can also help you discover which companies to research in regards to leveling up your execution skills: what are the company and product factors that lead to a company being named a leader or a challenger? for a nearly instantaneous evaluation of you and all your competitors, check out crayon’s free competitive matrix template.
a competitive analysis will help you identify your competitors and research their products, sales, and marketing strategies. by doing this, you’ this type of competitive matrix is helpful for uncovering which competitors are adapting with the market—the visionaries and leaders—so that you the free excel and powerpoint competitor analysis templates provided here make it easy to organize and communicate your competitive research., competitive analysis matrix example, competitive analysis matrix example, competitive analysis template free, competitor analysis template word, competitive matrix definition.
get a leading edge on the competition with our free competitive analysis template. use this template to gain insights into the market and stand out! the competitor analysis template helps to identify competitors’ strengths and weaknesses. use this data to refine strategies and secure business success. the competitive analysis matrix, also called a “competition matrix,” are examples of matrices that depict competitors from within a market along, competitive analysis example, competitor analysis framework.
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